SRT & Partners is proud to confirm a new SIM Motorsport sponsorship, taking on the role of Main Sponsor at SIM Motorsport’s facility at Brands Hatch, for an initial 12-month partnership. It brings together two worlds that share more in common than most people realise: high-performance ambition, and the specialist advice needed to support it.
Two Areas, One Shared Ambition
SIM Motorsport is built around two specialist areas. Its Professional Driver Training Centre is the highest-spec facility of its kind in the UK, using simulator and on-track analysis to help professional and amateur drivers improve racecraft, cognitive reaction, and car performance — while reducing cost and risk. Its coaching team includes current and former racing drivers and trainers.
Alongside this sits SIM Motorsport’s award-winning Race School: a modular programme covering everything from mental and physical conditioning to nutrition, sponsorship, and business management, taking talent from grassroots level through to national competition. Of its 77 trainees to date, 47 are now racing nationally — a track record SRT & Partners is proud to support.
For SRT & Partners, the appeal of the partnership goes beyond visibility. It’s a natural extension of the group’s core belief: that specialist, integrated financial advice shouldn’t be reserved for large corporates. It should be standard for ambitious businesses — and ambitious individuals — wherever they’re found.
Specialist Advice, On and Off the Track
As part of the sponsorship, SRT & Partners’ two specialist businesses will support SIM Motorsport’s community directly:
- Readhunt will offer tailored insurance expertise, helping protect high-value equipment and operations — from premium simulators to real race cars.
- First Business Finance will support asset finance needs, helping fund the equipment and machinery behind performance, both on the simulator rig and on track.
Trackside and Beyond
The sponsorship includes prominent branding across SIM Motorsport’s Main Sponsor Wall, plus headline sponsor activities, Race School materials, and branded clothing worn by drivers, staff, and ambassadors. Brand exposure extends well beyond the paddock: Brands Hatch draws 1.2 million visitors a year across events including BTCC, GT World Challenge, and BSB, and SIM Motorsport’s own drivers — many with significant social media followings — act as active brand ambassadors.
SRT & Partners will also be included in Gridwalk, SIM Motorsport’s private members’ club for high-net-worth individuals, and will have access to corporate hospitality opportunities including simulated race days and occasional pit lane access at Brands Hatch events. SIM Motorsport also carries its sponsors to national events such as the Goodwood Festival of Speed, further extending reach beyond Brands Hatch itself.
What They’re Saying
“SIM Motorsport is building the UK’s next generation of racing talent from the paddock at Brands Hatch. As Main Sponsor, SRT & Partners is proud to stand alongside them — proof that the same specialist expertise driving SME success can help fuel ambition on and off the track.”
Tom Shipston, CEO, SRT & Partners
“SIM Motorsport is thrilled to welcome SRT & Partners as Main Sponsor, bringing tailored insurance and asset finance to our racing community through Readhunt and First Business Finance — from premium simulators to real race cars.”
Simon Rickets, CEO, SIM Motorsport
Looking Ahead
For SRT & Partners, this underpins a core belief — that specialist advice should be standard, not exclusive — to a new and highly engaged audience, while supporting the UK’s next wave of motorsport talent.
To find out more about SIM Motorsport, visit www.simmotorsport.co.uk.